twenty80

Growth marketing for retail brands

A boutique consultancy led by senior marketers, delivering expert strategy and fast execution.

Our services

Growth Marketing

Paid acquisition and retention, from strategy to execution
- Meta, TikTok, and Google ads
- Media budget planning
- Creative strategy
- Email and SMS campaigns and automations

Ecommerce

We build and grow high-performing DTC sites.
- Shopify build and optimisation
- Conversion rate and UX
- Product listings and merchandising
- Ongoing growth, P&L, and sales forecast

Marketplace

Full-service creation and management on major marketplaces:
- TikTok Shop
- Amazon
- Walmart

Portfolio

Our brands

Over the years, we’ve partnered with companies of all sizes — from early-stage startups and fast-growing scaleups to established global brands.

We help retail brands launch and scale on ecommerce, TikTok Shop and Amazon.

Case study - Lottie London

Drove double-digit growth over 7 quarters

What is it
Lottie London is a trend-setting Gen Z beauty brand, known for its innovative formulas and accessible approach

  • Structured the ad account for consistent ad creative testing and winners scaling following post iOS14 best practices

  • Tested systematically a large range of ad creatives (brand and UGC assets, PR creatives and partnership ads) as well as enhanced product pages and listicles.

  • Identified the best-selling SKUs to scale with paid social the acquisition of first-time customers at the most efficient cost

  • Helped calculate a ROAS target per SKU and established a marketing P&L for a better media spend planning and contribution margin tracking

We help Gen Z brands scale on ecommerce and TikTok Shop with Meta, Google and TikTok advertising.
Affordable growth strategy with Meta advertising, PPC, and email marketing

Case study - Petit Pan

Increased sales by 50% YoY

What is it?
Petit Pan is a Parisian lifestyle brand, focused on home decor, kids clothing and accessories.

  • Increased sales by 50% and conversion rate by 60%, while replatforming Petit Pan’s e-commerce site to Shopify

  • Implemented acquisition strategies, across CRM, Paid Search, Social Media and Affiliates

  • Digitalised Petit Pan’s retail ecosystem, working closely with logistic partners and retail teams

  • Launched a new B2B wholesale platform, yielding 150% uplift in Petit Pan’s channel revenue

Twenty80

About us

With a proven track record of scaling beauty and retail brands in global markets, Laura Hanku is a marketing strategist and ecommerce expert focused on driving real brand growth. She brings deep experience across digital marketing, performance-led strategies, and omnichannel expansion, helping leading brands boost their revenue growth.Laura specialises in assisting founders and marketing teams, leveraging their marketing channel mix to connect with Gen Z, millennials and Gen X consumers. Her expertise spans direct-to-consumer (DTC), retail and marketplace growth for businesses looking to scale.Laura works with a team of digital and brand strategy experts in various fields: performance marketing, content creation, social media, influencer marketing, PR, CRM, ecommerce and web development.

Laura Hanku is a growth marketing and ecommerce expert working closely with founders of early-stage startup brands to help scale their business.

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